BIM Demystified is a short, practical introduction to Building Information Modelling (BIM). Addressing BIM from the point of view of mainstream practice as opposed to a cutting-edge technological perspective, it offers an easy-going yet thorough explanation of a subject which is often swamped by jargon and deluged with spin. Taking a wide view of BIM - encompassing business opportunity, Code of Conduct, cultural issues and the necessity for better legal arrangements too - the book's chapters range from the BIM ingredients (including objects, parametrics, and standards), to the business case for BIM and how to implement it. BIM requires a shift in attitudes if its benefits are to be obtained - and this book will allow individuals at all levels in any practice to build a firmer understanding of the merits and wider application of the subject. It aims bring together both managers and technologists within businesses throughout the AECC chain to form better and more valuable propositions for built environment interventions.