Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb

Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Published:
June 1st 2007 by McGraw-Hill Higher Education
Goodreads Rating:
3.30
Pages:
512
Language
Genre:
ISBN10:
0071232664
ISBN13:
9780071232661

Intended to be the first course in marketing, this text covers e-commerce. Suitable for the faculty who want to teach an introductory class on e-commerce, this work focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, and public policy issues.