Transforming Our Image, Building Our Brand: The Education Advantage

Transforming Our Image, Building Our Brand: The Education Advantage
Published:
January 1st 2013 by Libraries Unlimited
Author:
Goodreads Rating:
3.86
Genre:
ISBN10:
1598847716
ISBN13:
9781598847710

While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valueda and consequently what gets funded, and what gets canceled.--Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands valuea language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.