The RX Factor: Strategic Creativity in Pharmaceutical Marketing

The RX Factor: Strategic Creativity in Pharmaceutical Marketing
Published:
February 4th 2002 by Sage Publications Pvt. Ltd
Author:
Goodreads Rating:
3.42
Pages:
152
Language
Genre:
ISBN10:
0803993781
ISBN13:
9780803993785

In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.